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Save the Date: September 4th thru 7th 2018 for Content Marketing World 2018
Save the Date: September 4th thru 7th 2018 for Content Marketing World 2018

Save the Date: September 4th thru 7th 2018 for Content Marketing World 2018

September 09, 2017 01:00pm | Updated: December 16, 2017 01:02pm

here is no better way to summarize our experience at Content Marketing World (CMW) this week than the headline of this article.

Content Marketing World demonstrated to us that Digital Disruption is not limited to Retail Armageddon that has been in the news, it is causing cataclysmic disruptions across organizations large and small around the globe. If you want to ride the wave to the next level and not get crushed by the disruption of digital heading your way, join us at the 7th Annual, Content Marketing World 2018 in Cleveland Ohio.

This post will review the 3 most important things we learned this week at Content Marketing World 2017.

Digital Disruption is a Thing and It’s Coming to Visit You
Massive changes in your customers behavior have been enabled by their smartphone which is usually kept at a maximum, 3-feet away 24-hours a day 7-days a week. This digital disruption has fueled a massive shift in the way your Next New Customers are willing to communicate and interact with you. If you are not on their favorite channel or medium you are simply invisible to them.

Your Next New Customer is Searching for Trusted Sources
You are an expert in your field, your mother knows you are an expert in your field however, because you have a vested interest in what you are selling your creditability is less than an unrelated third-party source. Online ratings, reviews and rants from people they don’t even know are used every day to make purchasing decisions large and small. Your Next New Customer is looking for trusted sources online before they buy. So the question you have to ask yourself is, What are they saying about you online?

Your Audience has Value
As Joe Pulizzi, Founder of Content Marketing World pointed out in his seminal book “Content Inc.” the first step is create an audience. As your audience grows and matures its value can also grow. The M&A community can look at and value your business based on your total audience not just your customers. Your customers may be worth X each but audience members in your sales funnel that have not even purchased yet can also add value to your business.

I look forward to seeing you at Content Marketing World 2018. Until then please feel free to share or subscribe (in the left column) to this blog for ideas and tools on how to grow your business and “Not” get crushed by the digital disruption headed your way. Thank You!

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Your next new customer has changed the way they buy . . . Have you changed the way you sell?